Random thoughts about Reward cards and breast pumps

Nowadays you can get rewards for everything: gasoline, groceries, coffee, books, pet supplies, etc.  When my oldest child was an infant we even had a Babies R Us reward card.   The people at Babies/Toys R Us have come with a new Reward card.   It’s called the V.I.B. Card 

Here’s a short description:

What is the Very Important Baby (V.I.B.) card?
The Very Important Baby (V.I.B.) card is a reloadable gift card that you can use to purchase all of baby’s important essentials – diapers, wipes, formula, and baby food! When funds are loaded onto the V.I.B. card by friends and family (or Mom, herself), ”R”Us will add a 10% bonus within 24 to 48 hours. For example, if $100 is loaded onto your V.I.B. card, ”R”Us will add $10 bonus dollars. You can earn up to $200 bonus dollars per year.


I think it sounds pretty neat……except it seems they are leaving out one demographic.  Breastfeeding moms!

You might say, “What does a breastfeeding mom care?  Duh, they’re not using formula!”  No, but they might want to purchase a breast-pump.

I realize many breastfeeding mom wont even use a pump.  But for the mom who is going back to work, a breast-pump and milk storage bags are a MUST.

At Toys R Us a Medela Freestyle breast-pump is $400.00   Breastfeeding storage bags are around $10.00 a box.  That adds up and even if mom is working, it’s still an expense.
It’s not even just working moms who would purchase breast-pump supplies.  Many breastfeeding moms like to have even a manual pump on hand just in case they need to relieve engorgement so their baby can get a better latch.  Some moms pump extra milk for donations to milk banks or directly to other moms who want their babies to have breast milk but can’t produce enough on their own.

In any case, it seems that the “R US” people are ignoring the potential for more customers.  Why not add breastfeeding supplies to your rewards list?  It couldn’t hurt!


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